The Department of Advertising & Graphic Design (GDAD) at the School of Visual Arts presented me with a fairly open brief for the creation of their website, from which I derived 3 concrete goals:

1. 1) The quality content of this site was quickly identified as student work, which made the first priority to showcase the high quality, breadth and diversity of student work.

1. 2) The site should embody the ethos of the Department, which I took to be limit-pushing, risk-taking, avant-garde, smart, sophisticated, and always with a high production quality.

1. 3) The site must stay fresh with the regular addition of student work. The site should scale easily, adding new content must be easy.

The student work gallery launched with over 3,000 images of student and alumni work, each image organized by category and project, and further identified by student name, title, description, instructor, etc. To achieve this functionality, the website integrates with a digital asset management system, which ensures the site will scale easily and its image content will be easy to manage.

This website is a 2011 Webby Honoree in the category of Best Home/Welcome Page. It has also won a W3 Silver Award in the category of School/University and a Davey Silver Award.